What it is:

The Matte Liquid Lipstick you loved from Gen Nude is now available in 10 bold shades that dare to make a statement. We've used our decades of experience developing foundation shades to curate the best range of bold reds, pinks and berries that can work on any skin tone.

What it does:

• Long lasting, cream-to-matte lipstick with a lightweight texture that isn't sticky.
• Formulated with moisturizing ingredients to counteract the dryness often associated with matte formulas.
• The silky, primer-infused lipstick glides on with a flexible applicator and dries to a long lasting, full-coverage natural matte finish.
• The primer also helps with transfer resistance, helping to prevent feathering and bleeding.